Editor’s Corner

Youth and Local Sports Still Need Our Help

By Sherri Middleton

As sports have slowly been able to return to play in many communities across the country, the pause in play which started in March when the pandemic swept our country and the world has continued to leave its mark.

            Many organizations, national governing bodies (NGBs) and even …

Personal Next – How Elite Athletes Navigate Career Transition

By Sherri Middleton

I received a review copy of a book earlier this year that I’ve been trying to read here and there when I’ve had time. I finally sat down to read it recently and felt it was a good one to share with our sports industry partners.

            Personal …

Sports Tourism Matters

By Sherri Middleton, Executive Editor of SportsEvents Magazine

In May, VISIT Milwaukee released its final data from the Wisconsin Department of Tourism indicating strong growth in the tourism market for 2019.

Direct visitor spending totaled $2.2 billion.

The West Michigan Sports Commission (WMSC) announced that they had hosted the most youth …

Just Another Day in the Year 2020

By Sherri Middleton

As we all know by now, this year has been like no other in our lives. The world shut down, and along with the closing of businesses, schools, and the global economy, sports have been a casualty.

 When Churchill Downs Incorporated announced that the 146th Kentucky Derby …

S.P.O.R.T.S. The Relationship Conference Prepares for Colorado Springs

By Sherri Middleton

Colorado Springs skyline at night

As the date of the 2020 S.P.O.R.T.S. The Relationship Conference rapidly approaches, I’ve been thinking about all the moments leading up to this year’s event.

            We announced our host destination – Colorado Springs — at last year’s event in Panama City Beach. …

Sports in the Last Pandemic

Sailors boxing during 1918 pandemic.

By Sherri Middleton

As sports events prepare to return this summer, reports have begun to circulate about athletes testing positive for COVID-19 at some college campuses. Major league athletes are also being affected by the virus as they try to practice or remain fit for …

Hive-Fives No Longer Allowed

Elbow bumps in tennis may become the norm.

By Sherri Middleton

As athletes return to fields and venues to play sports, things will look and feel a little different.

            I’ve been thinking about this for weeks and mentioned it to my sister a month ago as we discussed travel, tourism …

Covid-19 Legal News for Sports Events and Rights Holders

By Sherri Middleton

With sporting events from amateur to professional levels being forced to postpone or cancel in the past months because of Covid-19, rights-holders, governing bodies and organizers were faced with legal questions about contracts, registration fees and performance clauses.

            I reached out to Kent Schmidt, a partner at …