Game Plans

Come Play PNW Sports: Snohomish County, Washington

Welcome to PNW Sports! Snohomish County, Wash. Located in northwest Washington State, nestled between the sparkling blue waters of the Salish Sea and the rugged, snow-capped peaks of the Cascade Mountains, Snohomish County begins 15 miles north of Seattle, a little under 120 miles south of Vancouver, British Columbia, and a short ferry ride away from the Olympic Peninsula.

Attracting Millennials with Content Authenticity and Experiences

“Appealing to millennial athletes requires planners to rework the value equation. How do we give this demographic the biggest perceived ‘bang for their buck?’” said Eva Faircloth, owner of Front Porch Network, a marketing company on the Alabama coast.

Up Your Marketing Game with Tips from the Pros

Getting fans in the bleachers is goal number one, and to complete the task, a marketing plan which encourages visitors to stay in the region and enjoy local attractions is crucial.

Volunteers Keep Events Running

“Volunteers must be prepared for drastic changing and extreme weather conditions - whether volunteering at the base of the mountain or on the mountain,” Redlinger said. “In turn, volunteers must ensure runners are able to endure these extremes - from proper clothing to their physical well-being.”

Take Your Event from Good to Great with a Thought-Out Transportation Plan

Having a thought-out transportation plan can take any event from good to great. However, planning a transportation plan is not always budget friendly. In an article from our January issue, SportsEvents dives deep into resolutions. Inside the article, you will find tips, tricks, and resources from other planners--and even athletes-- regarding everything you need to know about forming a fool-proof transportation plan.

Why Contingency Plans Are More Important Than Ever

In this day and age, contingency plans are needed more than ever. July's edition of "The Game Plan" features input from event planners all over the country discussing why a well-thought-out contingency plan is crucial for the success of any event, as well as solutions for problems you may not have thought about.

Planner Do’s and Don’ts

Planning for trail and mountain running events or football championships involves unpredictable weather, communication considerations and safety first. By Sherri Middleton

The task of planning a sporting event offers unique challenges depending on the activity, but commonalities also exist. In this special feature, Nancy Hobbs, executive director of the

5 TIPS from Pros on Planning Sports Events

When it comes to running a successful tournament, it’s all about priorities, a game plan and partnerships. Read on for tips from experts from USA Fencing and the Ladies Professional Golf Association Symetra Tour (LPGA) that will help you create the next winning event.