What planners need to know about event security
March 25, 2026
Why security protocols are no longer optional for tournaments of any size—and what organizers need to know now
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Frisco, Texas, is Sports City USA. Here, business and sports are a winning combination, creating unparalleled opportunities.
How to plan successful sports events in sub-zero conditions
January 19, 2026
From ice-fishing tournaments to sled dog races, winter sports events don’t happen despite the cold, they happen because of the cold. Anyone who plans winter sports events knows how much the weather can affect their success. To find out what it takes to run a successful cold-weather sports event, we spoke to two planners who thrive in sub-zero conditions.
Smart plays: A guide to partnering with schools for sports events
September 16, 2025
For event organizers looking to stretch budgets and streamline logistics, partnering with local schools can be a game changer. From gymnasiums and turf fields to ample parking and ready-made volunteer pools, school campuses offer a range of built-in advantages. But making the most of these resources requires more than just a phone call to the front office. In this practical, tip-packed guide, we’ll break down how to build strong school partnerships so you can plan smarter and host standout events with less stress.
How to keep youth athletes coming back to youth sports camps
August 5, 2025
Today’s organizers must go beyond drills and scrimmages to deliver something more to attract Gen Z: a sense of belonging, shared values, and standout experiences. The key to long-term success lies in building a camp culture that athletes—and their families—want to be a part of. Here’s what you need to know about creating that culture and how to keep young athletes coming back year after year.
How to maximize your multimedia advertising
April 22, 2025
From social media strategies and digital wallet passes to programmatic advertising, industry experts are uncovering the most innovative ways to maximize ad impact in the sports and events space.
How technology is revolutionizing adaptive sports
March 24, 2025
The landscape of accessible sports has transformed in recent years, driven by technological breakthroughs making it easier than ever for para-athletes to compete and engage in recreational activities.
Staving off the cold to keep the fire alive
December 18, 2024
Invigorating winter sports can quickly become dangerous when cold-temperature injuries set in.
Strategies for stretching your marketing budget
October 7, 2024
In the competitive world of sports events, marketing is a crucial yet often costly endeavor for event planners and destinations alike. While planners are focusing on promoting the specific events they organize, targeting participants, spectators, and sponsors to ensure successful turnout and engagement, destinations are typically focused on marketing their …
Managing hotel costs for travel sports teams
June 18, 2024
Being on a travel sports team can be a great experience for children—it gives them the chance to improve skills, build friendships, create memories around shared interests, and spend time with family experiencing new cities and sports facilities.
Big on sports: Why small and mid-size cities hold big appeal for sports
March 13, 2024
National and regional sports are a big deal in small- and mid-sized cities, where athletes can find top-notch sports facilities and a warm welcome from local fans.
