ALBUQUERQUE, N.M – HBC Event Services, a leader in sports travel management, announced the hiring of Zach Ebarb to assist in leading the organization’s sales efforts. In his role as Senior Sales Manager, Ebarb will be tasked with prospecting potential clients, cultivating relationships, and moving prospects through the sales funnel. He will also assist with the implementation of the chief marketing and sales strategies, and driving product development.
“Strong partnerships are at the heart of HBC. Our positive relationships and industry reputation are built on collaboration, communication and trust,” said Nic Collins, Executive Vice President/COO. “Zach’s firmly rooted ties within the sports tourism industry, as well as with events rights holders and destinations around the country aligns closely with our priorities and philosophy. He knows our product, having worked with HBC in his previous role with Visit Baton Rouge. He’s going to play a vital role in how HBC moves forward and expands our sales reach within the industry.”
Ebarb joins HBC from Baton Rouge, Louisiana, where previously he worked for over five years at Visit Baton Rouge as the National Sports & Convention Sales Manager. During his time at the DMO, the sports market was able to successfully grow room night production year over year. Ebarb built strong relationships with rights holders and community stakeholders in order to not only retain long-standing annual events, but increase brand recognition through the addition of many new events. Visit Baton Rouge was recognized as Sports ETA’s 2019 Sports Tourism Organization of the Year under Ebarb’s leadership.
“I am excited to join the team at HBC Event Services, and contribute to the company’s upward growth trajectory,” Ebarb said. “As a previous hotelier and destination sales manager, I understand the important role a housing partner plays in effective event management and execution. I am looking forward to building on my existing knowledge and industry relationships while assisting clients in a new way.”
Ebarb is a graduate of Northwestern State University (Natchitoches, LA) and holds a Bachelor’s degree in Hospitality Management and Tourism. He is a member of the Sports Event and Tourism Association, past Chair of Team Louisiana, and a graduate of the Louisiana Tourism Leadership Academy.
