Tag Archives: Current Market

Comparison is Key when Concerning Trends

This past year, the sports industry’s main goal was not rebounding, but looking at past year’s data and comparing when it came to rebuilding. While some say comparison is the main thief of joy, when it comes to sporting events and gatherings, comparison should make all of us ecstatic. In the 2021 Trends Report, survey responders estimated it would take anywhere from two to five years to fully recover from the pandemic. However, in this year’s survey, multiple responders say they were currently seeing recovery happen before their own eyes—a drastic change from the five-year expectation just one year prior. Check out why this is, and more in our 2022 Trends Report!