Tempest acquires Sports Tourism Index from Huddle Up Group

The logo for the Sports Tourism Index. Tempest, a provider of web, CRM, and digital marketing solutions for the destination marketing industry, has acquired the Sports Tourism Index from sports tourism consultancy, Huddle Up Group.

“When we launched the iDSS integration with Scout, we were amazed by the enthusiasm and the exciting ideas for future enhancements that poured in from our mutual clients,” states Alex Heimann, CEO of Tempest. “Sports have always held a central place in the culture of Tempest and considering the increasing significance of sports tourism to our clients, it was a natural progression for us to collaborate closer with Jon and his team.”

The Sports Tourism Index is utilized by more than 450 sports organizations and contains a large searchable facility and event database with more than 5,900 facilities and 1,300 events. The Scout feature enables destination marketing organizations (DMOs) to evaluate their destinations’ strengths, opportunities, and competition in the sports tourism market; identify and connect with event organizers who are an ideal fit; and measure the economic impact generated by sporting events hosted in their destination.

“We have had a great partnership with the team at Tempest. Our companies have similar cultures and we both strive to exhibit a service-first mentality,” says Huddle Up Group founder Jon Schmieder. “This intentional alignment is the natural next step in our relationship with Tempest and will provide a pathway for the Sports Tourism Index to develop into all that it can be. This collaboration will also help both companies maximize the positive collective impact on the destinations we serve.”

The Sports Tourism Index will become a division within iDSS. As part of the acquisition, Huddle Up Group and Tempest will enter a long-term strategic partnership.