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| While it’s almost hard to believe, here we are at the end of 2025. To mark the occasion, we’ve rounded up some of our most popular and talked-about articles from the past year. From smarter event partnerships and must-know destination picks to emerging trends in marketing, these stories delivered practical insights to help planners, destinations, and organizers level up their events. We hope you enjoy the reads and wish you fun, restful and peaceful times over the holidays. |
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| Smart plays: A guide to partnering with schools for sports events |
| Looking to save money and simplify event planning? Local schools could be your secret weapon. From gyms and turf fields to free parking and built-in volunteer power, school campuses are packed with hidden perks. This guide reveals how to unlock those resources, build strong school partnerships, and execute standout events with less stress and greater impact. |
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| Top U.S. destinations for outdoor adventure |
| When it comes to amateur outdoor adventure events, the right location can be the difference between a hit and a headache. From cross-country races and surf contests to sailing regattas and youth climbing festivals, these 10 standout destinations offer the perfect mix of terrain, infrastructure, and local support to help planners deliver unforgettable events. |
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| How to keep youth athletes coming back to sports camps |
| Youth sports camps are booming, but filling spots isn’t enough to stand out. With competition fierce and Gen Z expecting more than drills and scrimmages, today’s winning camps focus on culture, connection and unforgettable experiences. In this article, you’ll learn how to build loyalty, foster a sense of belonging, and keep young athletes and their families coming back summer after summer.
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| How to run a fun (and successful) pickleball event |
| Pickleball’s rise from backyard pastime to nationwide phenomenon is fueling a surge in tournament demand. Join the excitement of nearly 48 million passionate pickleball players! This guide is your go-to resource for planning an unforgettable event that will have everyone eager to return for more fun! |
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| The Readers’ Choice Awards are here! |
| Each year, SportsEvents magazine celebrates excellence and innovation in the amateur sports event industry through our annual Readers’ Choice Awards. The nominations are officially in for these awards, honoring the planners, venues, destinations, and events that set the standard for outstanding organization, creativity, and community impact. Vote for your favorites and recognize those who go above and beyond to make amateur sports thrive across the country. |
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| How to maximize your multimedia advertising |
| Ad dollars are shifting quickly as brands seek better performance across digital platforms. As marketers shift their spending from X to TikTok and Instagram, event planners and destinations must adapt by adopting more effective, multimedia advertising strategies. This overview highlights where ad budgets are going—and how to maximize impact in today’s sports and events landscape.
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| How technology is revolutionizing adaptive sports |
| Accessible sports are evolving fast thanks to breakthroughs in adaptive equipment, prosthetics, and wheelchair technology—opening more doors for para-athletes than ever before. This piece explores how innovation is expanding opportunities in adaptive sports, and why affordability is now the next critical challenge. |
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