BIRMINGHAM, Ala. – Bruno Event Team, an Alabama-based sports event management company, is rebranding to Eventive Sports.
According to a media release, the rebranding is to “better align its brand with the company’s vision and mission.”
Founded in 1996, the company has managed more than 250 major events, including Regions Tradition, Children’s of Alabama Indy Grand Prix, U.S. Senior and Women’s Golf Opens, SEC Baseball Tournament, Magic City Classic, NCAA tournaments, 1996 Olympic Soccer, Davis and Fed Cup, and The World Games 2022. Eventive Sports also supports gameday operations for the United States Football League, The University of Alabama, Auburn University, UAB, and Alabama State University.
“We’re proud of our history and the reputation we’ve built over the past 28 years,” says Gene Hallman, co-owner, CEO and chairman of Eventive Sports. “As the industry continues to evolve, we felt it was important to evolve with it. Our new brand reflects our commitment to innovation, excellence, and client satisfaction. We are excited to see how it will thrive in the years to come.”
Eventive Sports also announced a new partner in the company, Colin Roberts, who joins the company as co-owner, president, and chief operating officer. Prior to joining the company, he served as general counsel of Freedom Solar, the largest solar installation company in Texas; executive vice president—general counsel and corporate secretary of Parsley Energy, Inc., an NYSE-traded exploration and production company based in Austin, Texas; and practiced corporate law with Alston & Bird LLP, an international law firm, in its New York City office.
“I am excited to be a part of the team at Eventive Sports. Today marks a new chapter for the company and I look forward to contributing to its continued success,” says Roberts.
Ronald G. Bruno, one of the company’s original founders, remains Chairman Emeritus.
