Features

A look at the go-to apps, programs, and software that sports event planners and CVBs use to make their jobs easier

From registration to results, sports event planners and CVBs are turning to technology to keep every detail on track. Whether managing complex logistics, coordinating communication across teams, or adapting to weather and safety challenges in real-time, digital tools and software have become essential to ensuring smooth operations and standout participant experiences. This is true for everything from local tournaments to international championships, as tech-driven solutions are transforming how planners organize, promote, and execute events of every size.

Game-Changing Shifts of 2025 and What They Mean for Sports Events in 2026

There are two sides to every sporting event: the part the public sees, marked by fanfare, entertainment, and, of course, the game or competition itself. Then there’s everything that goes on behind the scenes, involving a team of logistics experts who spend months or even years before the big day, planning methodically to ensure every single item and individual involved is in the right place at the right time.

Sure Shot: Archery’s growing popularity creates new opportunities for sports event planners

When Katniss Everdeen used a bow as a survival tool in the popular Hunger Games book and movie series, it did more than capture the attention of readers and viewers. Along with other pop culture characters such as Marvel’s Hawkeye, DC Comics’ Green Arrow, and Legolas from Lord of the Rings, Everdeen helped propel the popularity of archery as a sport.

How to maximize internships to build win-win experiences

Internships have long been proving grounds—an opportunity for organizations to test potential talent while giving young professionals the hands-on experience they need to start careers. But when structured thoughtfully, internships can be more than just résumé builders or an extra set of hands. They can create pipelines for future staff, provide fresh perspectives, and foster stronger connections between organizations and the communities they serve.

The most fascinating college sports traditions

College sports are full of unique traditions that unite fans and teams, creating unforgettable game day moments. These rituals showcase the spirit and pride of each university. Here are some of the most fascinating college sports traditions that continue to energize players and fans alike.

Tossing toast at Penn

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Top 10 tips for hosting a successful rowing regatta

For most people, the word “rowing” might bring to mind Ivy League rivalries, Olympic glory, or the recent George Clooney-directed film The Boys in the Boat. But for the communities that host regattas across the country, rowing is far more than a niche sport—it’s a growing opportunity for thousands of athletes, parents, and spectators to travel each year to race, cheer, and spend.