Features

The Padel Phenomenon

Once considered a niche import from Europe and Latin America, padel is now carving out a meaningful presence in the American sports-event ecosystem. Participation is increasing, infrastructure is expanding, and organizers are starting to view the sport not as a novelty, but as a legitimate event and a viable business opportunity.

Meet the 2026 Readers’ Choice Awards Winners

From state-of-the-art facilities to visionary planners, these All-Stars embody what it takes to make every sporting event a success. On the following pages, you’ll find the winners across our 10 categories.

Game Changer: The goalie mask

Considering the potentially blistering speed of a hockey puck—some NHL players can hit slapshots between 90 and 100 mph—it’s no surprise that goalie masks are now the most protective they’ve ever been.

How America’s top Nordic ski races combine competition and community

To get a clearer picture of Nordic skiing’s momentum, we’re taking a closer look at three standout events that embody the sport’s growth and spirit: the iconic American Birkebeiner in Wisconsin, the community-powered Tour of Anchorage in Alaska, and the scenic Ski to the Sun in Washington.

How to plan successful sports events in sub-zero conditions

From ice-fishing tournaments to sled dog races, winter sports events don’t happen despite the cold, they happen because of the cold. Anyone who plans winter sports events knows how much the weather can affect their success. To find out what it takes to run a successful cold-weather sports event, we spoke to two planners who thrive in sub-zero conditions.

A look at the go-to apps, programs, and software that sports event planners and CVBs use to make their jobs easier

From registration to results, sports event planners and CVBs are turning to technology to keep every detail on track. Whether managing complex logistics, coordinating communication across teams, or adapting to weather and safety challenges in real-time, digital tools and software have become essential to ensuring smooth operations and standout participant experiences. This is true for everything from local tournaments to international championships, as tech-driven solutions are transforming how planners organize, promote, and execute events of every size.

Game-Changing Shifts of 2025 and What They Mean for Sports Events in 2026

There are two sides to every sporting event: the part the public sees, marked by fanfare, entertainment, and, of course, the game or competition itself. Then there’s everything that goes on behind the scenes, involving a team of logistics experts who spend months or even years before the big day, planning methodically to ensure every single item and individual involved is in the right place at the right time.