ATLANTA, Ga.—The Atlanta Braves received the number one rating in Major League Baseball’s 2024 Voice of the Consumer (VOC) program following a season that saw more than three million fans cheer on the stands. The organization ranked number one in overall guest experience, concessions, and non-game entertainment. The league-wide survey asks fans to rate categories like in-game entertainment, food and beverage, parking, and interactions with gameday staff.
“It is extremely rewarding to hear the positive response to the time and effort our organization puts into creating a fantastic gameday experience at Truist Park,” says Hannah Basinger, Atlanta Braves Senior Vice President of Operations. “We continue to listen to our fans and push ourselves to think how we can best serve everyone who enters our ballpark—from season ticket holders to families bringing their children to their first game. We will continuously strive to deliver the best experience in all of sports.”
Out of six categories, fans ranked the Braves highest in three of them. The first one is non-game entertainment, which includes kids’ activities, pregame content, scoreboards, music, and games. The Braves ranked number one in every single category of entertainment and the overall entertainment evaluation. The second is concessions, including customer service, cleanliness, selection, and value; the third is the overall guest experience. The Braves ranked in the league’s top half or higher in all remaining categories.
This year also marks the second time in history that the team has had more than three million fans in attendance for three or more consecutive seasons, the first time being 1997-2000. Additionally, according to YouGov, the Braves’ African American audience increased by seventeen percent, and the Hispanic fan base increased by twelve percent year-over-year.
“We are incredibly fortunate to have a passionate and loyal fan base. As that fan base grows and diversifies, we will continue to evolve and innovate to meet their needs for an unparalleled experience at Truist Park,” says Derek Schiller, Atlanta Braves President & CEO.
