Frisco, Texas, is Sports City USA. Here, business and sports are a winning combination, creating unparalleled opportunities. Global sports organizations such as the Dallas Cowboys and the PGA of America, state-of-the-art venues, and a convenient location make Frisco a dynamic destination for large-scale events, conferences, meetings of all sizes, and innovation.
Named a “Top 50 Meeting Destinations in North America” by Cvent, Frisco boasts over 4,635 hotel rooms and more than 440,000 square feet of flexible meeting space. Sports City USA has one of the highest concentrations of professional practice, training, and gaming facilities. It’s also the home of numerous sports medicine and research centers and rapidly expanding sports tech and esports ecosystems. Between meeting venues, sports facilities, premium hotels and offsite activities, Frisco has unlimited ways to work, stay, and play.
Host With Confidence
Sports City USA is an unbeatable destination for hosting events and we have the numbers to back it up. Frisco is located 25 minutes from Dallas and near Dallas Fort Worth International Airport and Dallas Love Field, meaning attendees can easily arrive on daily flights from 170 destinations. This location is part of why Frisco is an award-winning destination recognized by Cvent, Meetings Today, Travel Lemming, and Travel+Leisure. We work with an industry-leading roster of venue partners including Embassy Suites by Hilton, Hall Park, Hyatt Regency, Omni Frisco at The Star, Omni PGA Frisco, and The Westin Dallas Stonebriar Golf Resort & Spa.
These full-service hotels provide your event with everything you need in one place, including hotel rooms with great rates, premium amenities, and exceptional venues. Dining, activities for team building, and more entertainment is either on site or nearby. This includes Omni PGA Frisco Resort & Spa and The Westin Dallas Stonebriar Golf Resort & Spa, two standout destinations with championship golf, outdoor pools, and dining options.
Our sales team is comprised of industry veterans who know Frisco inside out. We have a robust lineup of pre-event, onsite, and post-event services, giving you all the tools you need for a complete game plan, tailored to the exact needs of your meeting, convention, group tour, or sporting event.
Where Greatness Grows
Success in Frisco didn’t just happen overnight. It took a group of passionate, innovative, and dedicated individuals galvanized on a single goal to make Frisco Sports City USA. This hard work is why the Dallas Cowboys set up its World Headquarters here. It’s why the PGA of America moved its operations to our North Texas city, and it’s why we continue to attract the biggest sports events in North America. Careful planning and collaboration are what make Frisco a place where greatness grows. Learn more about how Frisco went from a small town in North Texas to the home of these giant sports organizations in our seven-part docuseries Where Greatness Grows: The Story of Sports City USA, streaming now.
Hosting your event at Frisco allows you to tap into this ecosystem, with many of our venues and offsite locations being a product of the hard work that went into building Sports City USA. Our hard-working staff are part of what makes Frisco an unbeatable destination for events and conferences. We bring passion and professionalism to ensure every event is a success story.
A World-Class Host
Our resume includes an impressive list of associations and organizations that Frisco is honored to host. In the last few years, this includes DFWAE Association Day, US Chamber of Commerce C100 Meeting, TSAE Women’s Summit, and MPIF Thought Leaders Summit.
On the global stage, Frisco was part of the successful bid that led to Dallas being selected as one of the hosts of the world’s premier international soccer tournament coming to DFW in June and July. Frisco welcomes soccer fans from across the country and the world by offering hotels conveniently located near Dallas Stadium in Arlington and major airports as well as entertainment and events. This includes FC Dallas Soccer Celebration, transforming Simpson Plaza into a festival celebrating the beautiful game. This family-friendly fan experience for locals and visitors features watch parties on large screens, interactive activations, live music, and local food and drinks. From the first kick of this historic tournament, the party is on in Frisco.
The Dallas Open moved to The Star in Frisco in 2025. At the same time, the tennis tournament was upgraded to an ATP 500-level tournament, meaning even more top tennis players from around the world come to Sports City USA every year. This event is just one more example of the pull America’s Team has, bringing marquee events to the World Headquarters of the Dallas Cowboys.
One-of-a-Kind Offsite Venues
Being the home of so many global sports organizations gives you the ultimate power play. While going to a professional soccer game, watching minor league baseball, or playing a round of golf on a championship course may be fun group activities, Frisco takes it to the next level. We offer unforgettable experiences with the biggest sports franchises on the planet, give you behind-the-scenes access to places and events to unlock core memories for event and conference attendees.
Dig into the history of soccer in the United States at the National Soccer Hall of Fame located at Toyota Stadium where FC Dallas play in Major League Soccer. This museum features more than 400 artifacts but it’s the interactive features that really leave an impression. Step into some of America’s biggest moments on the pitch with a virtual reality headset, or put yourself in photos of famous moments. It’s a must-visit destination for any soccer fan and an unforgettable experience for your event guests who may not be as familiar with the sport.
The Star is an impressive 91-acre campus featuring the Cowboys’ World Headquarters, Tostitos Championship Plaza, the 12,000-seat Ford Center, The Star District, and the upscale Omni Frisco Hotel at The Star. Not only are there state-of-the-art venues for events here, it also offers experiences for both football fans and non-football fans alike. More than 20 restaurants serve everything from southern comfort food to upscale Tex-Mex and gourmet burgers. Many of these restaurants can accommodate large groups for a memorable and enjoyable meal. Guided tours of The Star are available, giving an insider’s look at why the most valuable sports franchise is known as America’s Team. Memorabilia, a Ring of Honor, and access to both high school and professional facilities, team meeting rooms, and other venues are sure to leave an impression.
New Attractions in Frisco
Event attendees can do so much more than sports in Frisco. Why not extend the trip and make it a family vacation? Coming to Frisco in 2026, Universal Kids Resort is the first-of-its-kind theme park. Designed for families with young children, the new park features seven lands, each built around iconic Universal characters. This includes Shrek, SpongeBob SquarePants, Minions, Jurassic World, Trolls, Puss in Boots and Isle of Curiosity. Here, kids and their grown ups can meet their favorite characters, enjoy story time, get moving with dance parties, and much more. The on-site hotel is the premier choice for families looking to fully immerse themselves in the park over several days.
More family fun is on the new Rollertown Beerworks. It’s a brewery that features food trucks, outdoor beer gardens, and regular concerts, festivals, and events. It’s all ages, with the exception of certain concerts and festivals. The front yard beer garden is also dog friendly.
Ready To Play?
The success of Frisco stems from our team working towards goals together. Sports City USA is ready for you to join our roster for your next event or conference. Whether you’re planning an intimate executive retreat, a large-scale convention, or anything in between, Frisco provides the world-class infrastructure and innovative spirit your event deserves. Sports City USA has everything you need to host events, all in one place: world-class venues, tournament fields, courts, ballparks, championship golf courses, specialized complexes, and medical facilities. Reach out to our sales team today and let’s team up to build a winning game plan.