While Colorado is renowned for its outdoor recreation activities—not to mention its many major professional sports teams—the state offers everything needed in order to plan a successful sporting event at any level. And now with a new program looking to draw more events back to the Centennial State, it’s sure to soon host even more. “Colorado has long been a bucket-list destination for travelers and groups seeking a taste of the West, but as a result of the COVID-19 pandemic, many sporting events in the state were canceled or postponed in 2020,” said Interim Marketing & Communications Director for Colorado’s Office of Economic Development and International Trade Jill McGranahan. “As a boost to the state’s recovery efforts, Colorado is providing incentives to event planners looking to host a new sporting event in the state.”