LANCASTER, Pa./CHICAGO, Ill. – Ecore and the USA Women’s 7s Players of the United States Rugby Players Association (USRPA) are ‘Going for Green’ together in a national, interactive campaign to plant 5,000 trees for Earth Day.
The campaign will benefit the nonprofit, edenprojets.org, which aims to reduce extreme poverty and contributes to decarbonization by employing local communities to aid in global reforestation. Ecore and USRPA others to help the environment this Earth Day 2021 by joining them in just by exercising between April 20-27. To participate, download the Active Giving digital fitness app, create a profile, and join the USA Women’s 7s Players and Ecore Team under the ‘menu’ button by using code RUGGFG. Then get moving by walking, running, biking, swimming, lifting, or engaging in other types of exercise.
Once someone enters the distance or duration of their activity, the app will calculate how many trees they helped the team plant.
“As we focus on a planet free of rubber waste while transforming reclaimed materials into performance products that make people’s lives better, we are proud to support women’s athletics by partnering with USRPA on this fun event,” said Allison Porter, director of sales east and strategic accounts for Ecore.
To help promote the program, the USA Women’s 7s players will be sharing their activity through their individual pages and encouraging fans to join.
Alena Olsen, USA Women’s 7s player and USRPA player board member, added, “Every day we are looking for ways to harness the power of our team and of our community, seeking to accomplish together what wasn’t possible alone. We can’t win gold without each other and solving the climate crisis has to be done the same way.”
