ERIE, Pa.—The Erie Sports Commission has launched a new marketing campaign aimed at further promoting Erie County as a destination for sports tourism and competitive events.
The campaign, titled “Erie for the Win,” highlights the county’s sports facilities, landmarks, and attractions, and is intended to reinforce the region’s reputation as a host for tournaments and athletic competitions.
The campaign was developed in partnership with Red House Communications, the commission’s creative marketing agency, and is intended to strengthen the region’s appeal to athletes and event organizers and support continued growth in sports tourism.
“When developing the campaign, we wanted to capture what makes Erie special. As sports tourism continues to be a driving force for Erie’s economy, we worked creatively to highlight the region’s strengths and continued growth,” says Dan Filipek, account director at Red House Communications. “This campaign showcases Erie as a place where events of every size can thrive, and collaborating with the Erie Sports Commission helped bring the vision to life.”
Planning for the campaign began in August 2025, when the Erie Sports Commission and Red House Communications worked together to establish goals and creative direction. After reviewing three proposed concepts, officials selected “Erie for the Win” as the final campaign.
The marketing effort will appear in national industry publications, digital marketing initiatives, and other promotional materials supporting the commission’s mission to attract sporting events to the region.
“The campaign captures the momentum and growth Erie County has built as a premier sports destination,” says Mark Jeanneret, executive director for the Erie Sports Commission. “From national tournaments to regional competitions, Erie consistently delivers winning outcomes for event organizers and participants. Erie for the Win reflects what we’ve accomplished and is a confident statement about our future direction.”
