Wixom, MI.— Fans at this year’s running of the Indy 500 likely noticed and appreciated some big upgrades as they walked into the famous Indianapolis Motor Speedway, including a change to the track’s iconic Pagoda scoring ribbon. Bluewater Technologies Group, Inc., an experiential marketing and event technology solutions company, recently replaced the ribbon’s light bulb system with vibrant, energy-efficient LED technology. This follows a series of modernization efforts to improve the fan experience.
Bluewater implemented a range of enhancements, including retrofitting the 92-foot-tall scoring pylon in partnership with K-WAV, upgrading it with stackable LED cabinets designed for modern functionality and visual clarity, and installing a 22-foot by 12-foot LED board at the start/finish line, and a 42-foot by 24-foot board that is viewable from multiple grandstands. The company also added 27 LED boards along the Paddock seating area, eliminating visibility blind spots across the venue, and built a 100-foot-wide, 18-foot-tall LED media wall at the base of the Pagoda to deliver race content and analytics in Pagoda Plaza.
“Our goal was to honor the legacy of the Indianapolis Motor Speedway while introducing modern technology to enhance the fan experience,” says Scott Schoenberger, managing partner at Bluewater Technologies. “We’re proud to have played a role in transforming this iconic venue into a state-of-the-art racing destination.”
The Indy 500 took place on Sunday, May 25, where fans on-site and at home enjoyed a race day experience made more immersive through these updates.
