LOUISVILLE, Ky.—Kentucky Sports Alliance (KSA), a consortium of 15 Kentucky tourism-based organizations, has completed a major rebranding.
Founded in 2003 as TEAM Kentucky with a mission of cities working together to bring sporting events to Kentucky, the KSA rebrand eliminates confusion with the state’s economic development efforts. Additionally, the KSA rebrand reflects the partner organizations’ commitment to promote Kentucky as a destination for regional, national and international sporting events.
Organizations currently participating in the KSA are:
- Bowling Green Area Convention & Visitors Bureau
- Corbin Tourism and Convention Commission
- Elizabethtown Tourism & Convention Bureau
- Visit Hopkinsville
- Kentucky Department of Tourism
- Kentucky Lake Convention & Visitors Bureau–Marshall County
- Kentucky Venues
- Visit LEX
- London/Laurel County Tourism Commission
- Louisville Sports Commission
- Louisville Tourism
- City of Madisonville
- McCracken County Sports Tourism Commission
- Visit Murray
- Paducah Convention & Visitors Bureau
For more information, visit KentuckySportsAlliance.com and Facebook.com/KentuckySportsAlliance.
