Image used under CC BY-SA 2.0.
LAS VEGAS, Nev.— Major League Baseball (MLB) has announced a new strategic partnership, “More Than a Ballpark,” with select teams and destinations to promote meetings, events, concerts, and other non-baseball gatherings at their ballparks throughout the year. The announcement was made at a press conference at the 2024 IMEX America event at Mandalay Bay in Las Vegas.
The partnership includes eight MLB teams and their city’s destination marketing organization—Arizona Diamondbacks and Visit Phoenix, Boston Red Sox and Meet Boston, Chicago Cubs and Choose Chicago, Los Angeles Dodgers and Los Angeles Tourism, Miami Marlins and Greater Miami CVB, San Francisco Giants and San Francisco Travel, Seattle Mariners and Visit Seattle, and Washington Nationals and Destination DC.
From brand new to historic landmarks, the eight teams’ iconic and consistently upgraded venues are being reimagined and complemented by annual infrastructure, hospitality-specific upgrades, and team-led development initiatives in the surrounding neighborhoods. These ballparks and their robust and evolving portfolio of offerings are now recognized as the ultimate platform to create unique, flexible, and behind-the-scenes meeting and event destinations that planners and attendees desire.
Most ballparks have special-event spaces and onsite catering or other dining options, allowing use of the playing field, dugouts, locker rooms, suites and plazas, and conference rooms. Groups can also arrange tours of the ballparks, providing a behind-the-scenes glimpse of exclusive team areas.
