As the sport of pickleball continues its rise as one of the most popular athletic and recreational activities in the U.S, with more than nine million active players, Veolia North America has signed a three-year deal as a national partner and official sustainability provider for the Professional Pickleball Association (PPA Tour).
According to a press release, Veolia will aim to help pickleball become “America’s leading green sport” and showcase the many ways that exist to protect natural resources such as clean water, soil, and air. For example, at each of the tour stops, the company plans to work with PPA to set up stations that provide clean drinking water.
“We’re partnering with PPA and exploring ways to reduce the impact of public events so millions of people can continue to enjoy the thrill of sports while minimizing their impact on the environment,” says Veolia North America’s chief sustainability officer Dave Ross. “We will start with improving waste collection, increasing recycling percentages, providing sustainable water refill stations, and evaluating the carbon footprint of the PPA Tour. As a recent survey found, most organizations have sustainability goals but they don’t know how to achieve them. We can provide the ‘how’ as we do for clients all over the world.”
“Veolia is a perfect partner for the PPA Tour as a leader in innovation and transformation in the sustainability space,” says Connor Pardoe, founder and CEO of the PPA Tour. “We are excited to collaborate with Veolia as we become increasingly environmentally conscious at our tournaments across the country and can think of no better partner with whom to champion this effort.”
