Sports & Fitness Industry Association to hold major annual event virtually

SILVER SPRING, Md. –The Sports & Fitness Industry Association (SFIA) will hold its annual major industry event in a virtual format November 9-11.

Entitled ‘SFIA Trends & Insights 2021,’ the virtual event will feature sports and fitness executives and high-profile subject matter experts addressing strategic issues and opportunities in a post-pandemic marketplace.

“We know our executives are intensely interested in learning insights and innovative strategies around taking advantage of a national economic recovery and increased physical activity,” said Tom Cove. president and CEO of SFIA. “After much consultation with our board of directors and member companies, we concluded a virtual format is the most productive way to deliver valuable content this year. While we recognize many people are looking forward to in-person events, we heard clearly that restrictive travel policies and budget constraints in 2021 would likely limit attendance from many who would want to participate.”

SFIA Trends and Insights 2021 will be free to all SFIA members. Sessions will include speakers, moderated panels, and interactive industry discussions on today’s crucial concerns to the sports and fitness industry, including: changing consumer preferences; sports and fitness market analysis; return to youth sports trends; regaining momentum within the fitness club industry; organizational resiliency; supply chain developments; trade and tariffs under the current federal government; sustainability policy and practice; equity & inclusion; and more.

Non-SFIA members are invited to participate in all the programs and interactive discussions for a fee. Registration is expected to open in May.

In response to some members’ desire for in-person gatherings, SFIA is planning to launch a series of regional events throughout the United States. Designed for groups of 50 attendees in a single afternoon, these regional events will provide attendees educational content and networking. SFIA officials envision this opportunity to welcome younger industry colleagues as well as experienced executives

“Our industry is stronger when our members can interact and feed off the energy of each other,” continued Cove. “Rather than ask our companies to come to us, we’re turning the model around and going to them.”