The rebrand includes a new website, company logo, color palette, refreshed positioning, more informative product descriptions, and an company video, which can be viewed on the SIS website homepage.
For the last 20 years, SIS has provided in-depth, rich sports data to major league teams, sports media, and fans, powered by proprietary software and a team of analysts combing through game footage for the smallest details.
Energized by the proliferation of sports data and analytics across pro sports and by continued expansion of sports betting through legislation and regulation in the U.S., SIS representatives said in a media release they “will take advantage of the tremendous market opportunity.”
“This rebrand has been a long time in the making, and we’re thrilled to introduce our new look to our clients and customers,” said CEO Dan Hannigan-Daley. “SIS’ updated logo and narrative better represents the quality of data, our people, and our products. We’re expanding into new markets with our deep data sets, including sports betting, and this rebrand positions us as reliable, innovative leaders in the industry.”
SIS partnered with Team, a Brooklyn-based strategic design studio, to creatively execute the update.