MILWAUEE, Wisc. – The Wisconsin Center in Milwaukee has wrapped up a month hosting successful volleyball tournaments.
The first weekend in March, the Wisconsin Juniors Volleyball Club hosted its Winter Classic. Now, it’s the Badger Region Volleyball Association’s turn to serve with its championships taking place in the convention center’s exhibit hall for its second weekend.
“Our hospitality community continues to be very excited to welcome these volleyball tournaments back to our convention center and back to our city,” said Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “These tournaments create much needed stimulation for our local economy, furthering the city’s comeback from this pandemic. Additionally, it demonstrates Milwaukee’s ability and expertise in hosting successful events during a pandemic or hopefully near the end of one. Future conventions can rest assured knowing that Milwaukee is ready to host what we hope will be one of their safest and most successful events.”
Badger Region has an estimated economic impact of $1.8 million its first week, $1.6 million the second week, and about $1.3 million its third week. Badger Region attendees range from 3,000 to 4,000 attendees each weekend. However, there are no more than 1,250 attendees in the exhibit hall at one time.
Sports Milwaukee launching soon
These volleyball tournaments come just weeks before the launch of Sports Milwaukee, a new division of VISIT Milwaukee, led by director of sports development Marissa Werner.
“The Milwaukee area has some incredible wins in terms of booking national and international sporting events, but we want to ensure we continue to build on that momentum,” Werner said. “We’re looking ahead to identify and obtain the next big wins for the city for many years to come, and we’ll accomplish that with this new division.”
The official launch of this new division will occur early in April, at which time the division’s formal name, branding, and a fresh new website will be unveiled.