JJAANN Company, a start-up founded by a global team from the United States and South Korea, exhibited its social network for sports fans, JJAANN, at the 2023 Mobile World Congress (MWC 2023) in Barcelona, Spain.
The platform enables fans to interact with each other in real-time video chats and ice-breaking features.
JJAANN’s founder and CEO, SeonJoo Yoon, presented the platform to potential partners and global investors at the event. He reports the platform has gained ground in the NFL in the United States and aims to expand. JJAANN has also had meetings with famous sports teams from Spain, Europe, and Latin America to achieve deeper fan engagement.
According to a media release, one potential partner from a soccer team praised JJAANN’s ability to spark young people’s interest in sports through active engagement, gamification, and a sense of community.
JJAANN’s features include interest-based communities, face-to-face video communication, and virtual hangout sessions with influencers and celebrities. It has users from 95 countries, with a user satisfaction rating of 4.75. The platform is also used as an interactive fan-engagement platform and pre- or after-party of offline events, including concerts or festivals.
According to CEO Yoon, JJAANN has a big interest in Spanish-speaking countries, as the socializing culture with no language barrier and love of sports perfectly match its service. Yoon also mentioned that MWC Barcelona is not only a gateway into Europe but also a great one into Latin America.
