NEW YORK—Unrivaled Sports recently announced a partnership with former NFL quarterback Drew Brees and his youth flag football league, Football ‘N’ America (FNA), as part of a push to grow participation in flag football across the United States.
FNA, co-founded by Brees in 2017, joins the Unrivaled Flag portfolio under the deal. The collaboration aims to expand leagues nationwide and connect them with Unrivaled Flag’s marquee programming, including the High School Girls Nationals, The Gold Jacket Classic, and the Youth Flag World Championships.
“Football ‘N’ America was built to give kids the same energy, teamwork, and joy that made me fall in love with the game in the first place,” says Brees. “Unrivaled Sports shares that same vision—creating environments where young athletes can compete, develop, and dream big. I’m excited to partner with Unrivaled Sports as we work to grow the sport and advance the future of flag football—and ultimately, youth sports as a whole.”
Unrivaled Sports CEO Andy Campion said the partnership with Brees and FNA reflects the company’s commitment to expanding opportunities for young athletes.
“Drew and Chris share our drive to create inspiring experiences that offer all young athletes the opportunity to play, learn, and grow through sports,” Campion says. “Drew’s personal experiences as an elite multi-sport athlete and as a longstanding leader in youth football and soccer will help Unrivaled Sports create the future of flag football and youth sports more broadly.”
Unrivaled Flag CEO Jim Reynolds said the move comes amid surging interest in flag football, particularly as the sport gains recognition on the global stage ahead of its inclusion in the 2028 Olympics.
“We’re proud to work with Drew and the FNA team to create amazing athlete experiences and define the standard for the sport as flag continues to grow and gain popularity with girls and boys across the country,” Reynolds says. “We’re inspired by the momentum surrounding flag football as it heads to the global stage in 2028, and proud to help lead the charge in the youth space.”
FNA currently operates 24 leagues nationwide, building what the company describes as a strong, connected community for young athletes. The new partnership will combine the reach of Unrivaled Sports with FNA’s grassroots network to promote growth and innovation in flag football programs.
Unrivaled Sports said the partnership marks a long-term commitment to developing future events and programming under Brees’ guidance, while also exploring opportunities in other youth sports.
