2021 Sports Tourism Trends Survey for Host Destinations

2021 Sports Tourism Trends Survey for Host Destinations

Thank you for electing to complete the Host Destination portion of the 2021 Sports Events & Tourism Industry Trends Survey. Please answer the following questions to the best of your ability.

Results In 2020

What were the total number of sports events (market to market) held in your area?

How many total number of room nights were utilized by sports events in your area?

Forecast for 2021

How many total sports events are projected to be held in your area?

How many total athletes are projected to participate in sports events hosted in your area?

How many total room nights are projected to be utilized by sports events in your area?

Do you own or partner with locally created sports events?

How important are the following factors to sports events planners in selecting your site/destination?

Quality and availability of appropriate sporting venues
Event fee
Number of available hotel rooms
Proximity of hotel rooms to sports venues
Availability of a convention/civic center or arena
Number of restaurants near hotels/venues
Availability of area attractions
Ease of driveability
Ease of air transportation
Organization and size of local volunteer base
History of hosting similar events
Price of available hotel rooms
What percentage of your clients provide repeat business?
What are the main reasons sports events planners’ book with you repeatedly? (check all that apply)
Do you offer a virtual tour to assist planners in their planning process?
Do you use technology tools (software) to measure the ROI of an event?
Are you currently offering any incentives for hosting an event?
How do you promote your destination/venue to sports event planners? (check all that apply)
What method do you find most successful? (check 1)
Which social media platforms do you use to communicate with planners and rights holders? (check all that apply)
Which do you find most successful? (check 1)
Does your venue/facility undertake any of the following sustainability certifications or environmental initiatives? (check all that apply)

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