CHAMBLEE, Ga. – The Sports Facilities Companies (SFC) has been selected as the operating partner for CORE4 Athletic Complex.
Founded by former NBA All-Star Paul Millsap, CORE4 Athletic Complex is a basketball-focused facility that offers training and development opportunities for athletes.
“We are thrilled about our partnership with Sports Facilities Companies, turning CORE4 Athletic Complex into a leading hub for world-class sports development,” says Millsap. “Beyond competition, our goal is to enhance community engagement, creating a lasting legacy that champions excellence and fosters connections for everyone in our community.”
The 44,000-square-foot facility features three basketball courts, a weight room, speed and agility training areas with wind sprint turf, saunas, hot and cold tubs, recovery and treatment areas, upscale locker rooms, a conference room, and a private office. The facility’s operating team includes leaders with extensive NBA experience, including general manager John Millsap, a former pro player.
SFC is a consultancy firm that plans, develops, and operates sports, recreation, entertainment, aquatics, and events facilities across the country. Their collection of managed properties, the SF Network, represents a portfolio of youth and amateur sports and recreation destinations in the United States and includes award-winning facilities in destinations such as Gatlinburg, Tenn., Branson, Mo., Panama City Beach, Fla., and Sandusky, Oh. Sports Facilities Companies operate more than 50 properties nationwide in 20 states.
“The Sports Facilities Companies are proud and excited to build on the incredible foundation that Paul Millsap has created here,” says SFC vice president Jack Adams. “His heart and his mission is to serve the Atlanta community. He built this facility to create an opportunity for those who aspire to be champions to have a place to train for that goal. Our job is made easier by all the work Paul and his team have done so far, and we are looking forward to growing and expanding that reach.”
