KemperSports, a golf, sports, entertainment, and hospitality company, has announced Alex Goodman will join the company as senior vice president – new business development.
In his new role, Goodman will be responsible for spearheading KemperSports’ growth initiatives, including expanding its roster of managed and leased daily-fee courses, private clubs, and destination resorts.
“Alex will be a great addition to our team. An innovative thinker, he has a strong passion for golf and hospitality, great industry knowledge, and a proven track record of leading sales teams and initiatives that drive growth,” says KemperSports CEO Steve Skinner. “We look forward to his leadership of our growth initiatives during this very exciting time in our industry.”
Alex joins the KemperSports team after spending the last seven years in sales and partnership roles with Topgolf Callaway Brands, where he most recently served as senior national director of sales overseeing the growth of their Toptracer Range technology–a role in which he drove significant growth while securing partnerships with some of the North America’s leading clubs, courses, and resorts over four years.
During his time overseeing growth initiatives for Toptracer Range, he also expanded their industry presence through national industry partnerships, including the PGA of America, Golf Range Association, National Golf Course Owners Association, and Club Management Association of America, where he sat on the faculty for the Business Management Institute. Before his role at Toptracer, he spearheaded Topgolf global partnerships and secured deals with major brands, including MasterCard, Hertz, FanDuel, Lexus, Cutter & Buck, and Under Armour.
“I’ve always admired the great people and culture of service that KemperSports has stood for the last 40 years,” said Goodman. “I look forward to joining the dynamic and veteran team and continuing their unprecedented growth.”










