CINCINNATI, Ohio—Sports ETA, the official trade association for the sports events and tourism industry, and Rico Solutions, a company that offers sustainability solutions for events, launched an initiative to provide a suite of educational offerings for Sports ETA members at Sports ETA’s 4S Summit in Chattanooga, Tenn.
The initiative aims to educate teams across the country about best practices for more eco-friendly events, they will provide educational courses focused on sustainability strategies that will be available through the Sports Tourism Learning Institute.
Richmond Region Tourism sponsors the initiative, which will continue throughout 2025. “We know the importance and benefits of implementing green practices firsthand, thanks to our Net Zero Emissions option for planners to help offset carbon emissions and make events more sustainable,” says Jerrine Lee, vice president of sales at Richmond Region Tourism.
“We are thrilled to partner with Sports ETA to empower growth both in their organization and with their members, with the tools and knowledge needed to embrace sustainability,” says Rico Tesio, CEO of Rico Solutions. “Sports and entertainment events hold a powerful platform to inspire meaningful change, driving positive impacts in the communities they engage in and the environment we all share.”
