Make Your Destination a Smarter Choice for Sports Events

You don’t need the biggest budget or the largest facilities to compete for sports events.

The SportsEvents Smart Destination Guide gives small and mid-sized markets practical strategies to identify right-fit opportunities, showcase their strengths, and create event experiences people want to return to.

Is this Guide for You?

Designed for professionals helping small and mid-sized destinations attract and support sports events in their communities, including:

• Sports commissions
• CVBs and DMOs
• Sports tourism organizations
• Community leaders, venue operators, and facility stakeholders
• Destination teams pursuing youth, amateur, regional and emerging events

What’s Inside the Guide?

• Competing Globally from a Small Market: Identify right-fit events, showcase your strengths, and compete through strategy and partnerships—not size alone.
• Why Small and Mid-Sized Markets Are Winning: Use hospitality, accessibility, community support, strong sense of place to create memorable event experiences.
• Building the Right Facility for Your Community’s Future: Right-size facilities, creative flexible programming and plan for sustainable growth.

You will also gain ideas for using the advantages of a smaller market—such as shorter travel times, closer partnerships, local enthusiasm, and a stronger sense of place—to stand out.

The goal isn’t to chase every event. It’s to pursue the opportunities your community is positioned to win—and deliver well.

Download the free guide to attract the right sports events and build a stronger sports tourism future.