Features

The many faces of amateur soccer

While soccer is the most watched and played sport globally, Americans have often considered it a kids’ game. However, that’s in the past. Now, soccer is growing to be more than a youth sport in the U.S.

Polo charges into the mainstream

If your image of polo involves King Charles or Prince William on horseback, you may be royally wrong—at least in part.

How to maximize your multimedia advertising

From social media strategies and digital wallet passes to programmatic advertising, industry experts are uncovering the most innovative ways to maximize ad impact in the sports and events space.

A Look into the IRONMAN Triathlons

Since its inception in 1978, the IRONMAN triathlon (consisting of a 2.4-mile swim, 112-mile bike, and 26.2-mile run) has come to represent the ultimate test of body, mind, and spirit for professional and amateur athletes alike.

How technology is revolutionizing adaptive sports

The landscape of accessible sports has transformed in recent years, driven by technological breakthroughs making it easier than ever for para-athletes to compete and engage in recreational activities.

Small-Town Sports Destinations

Coast to coast, small and mid-sized cities are establishing themselves as stellar destinations for sports tournaments and events. These communities invest in top-notch sports facilities, plus plenty of dynamic indoor and outdoor attractions for families and visitors to enjoy while they’re in town for events.

From the turnbuckle to beyond the big leagues

When most people think of professional wrestling, their minds immediately jump to global powerhouses like WWE or All Elite Wrestling (AEW). However, the world of professional wrestling is much larger and more vibrant than those big names. Across the country, independent wrestling companies—or “indies”—are cultivating the stars of tomorrow, and their grassroots approach offers venues and cities unique opportunities to host electrifying events with devoted followings.

The thrill of the slope—How snowboarding continues to soar

Snowboarding is experiencing the most significant growth rate of any snow sport. After all, what’s not to love about a sport that propels athletes to new heights and down steep slopes, and runs the gamut in physical feats?