News

Lubbock Knows Sports

In Lubbock, Texas, sports are more than competition—they are connection, legacy, and community. From youth tournaments that fill weekends with family traditions to championship events that welcome visitors from across the country, sports shape the spirit of our city

Sports ETA welcomes new board leaders and members

The membership of Sports ETA has elected new board leadership and members of the board of directors who began their terms earlier this month.

Frank Lett, STS, president and chief tourism officer of Visit Kingsport has been appointed chairman of the board, and Matt Libber, STS,