December 2, 2013
5 Ideas To Help You Grow Your Membership
By Bruce Knittle
With almost every sports organization seeking to expand and strengthen its membership, there are a few models upon which to draw certain lessons. One such entity with a sound membership expansion strategy is the United States Tennis Association (USTA).
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McKinney, Texas, has grown into one of North Texas’s most welcoming sports destinations, and it’s done so the way the city does most things, thoughtfully, and with an eye on hospitality.
October 29, 2013
By Paul Peavy
I read a recent SportsEvents article about the sports commission in Louisville, Ky., adding lots of “Fun Runs” to their inventory of sports events, and I started to wonder what really makes these runs so …
September 19, 2013
By Paul Peavy
Since our July issue cover story features swimming I thought I’d talk about swimming from my personal perspective of a dedicated teenaged swimmer whose friends are all dedicated teenaged swimmers, thus making many of my friends parents of dedicated teenaged swimmers.
The first bonus for …
July 29, 2013
By Jon Schmieder
Nineteenth century women’s rights activist Margaret Fuller once said, “Men for the sake of getting a living forget to live.”
As sports event industry professionals we have all worked long hours, slept in our offices, and at times lost track of taking care of ourselves. We need …
July 2, 2013
By Paul Peavy
One of my jobs is working as a therapist with low-income kids. One of my hobbies is competing in triathlons. When I thought about these things, I never could envision—and I’m paraphrasing George Costanza of Seinfeld fame, here—my two worlds colliding.
I am very interested in helping …
June 19, 2013
“The way to get started is to quit talking and begin doing.” —Walt Disney
By Paul Peavy
Many of you have been meticulously planning sporting events for years. Always focused on what is placed where and when for optimal pleasure, performance and customer satisfaction. Let me take you to an event …
May 10, 2013
Blog By Paul Peavy
In honor of Mother’s Day, I’m going to tell you something your mother probably told you a time or two…please pick up after yourself.
This advice applies not only to your messy room or office but also to your event. How well you clean …
March 26, 2013
In November, my wife completed her fifth Ironman triathlon and I completed my third. To get it out of the way, yes, she beat me by about five minutes. I have to add that I beat her by five minutes last year. So next year, game on girl!
…February 20, 2013
By Paul Peavy
The Super Bowl is the largest media event in the world! So what do sponsors need to boost attention? Apparently individual attention from you.
Yes, Pepsi, Pizza Hut, Papa John’s, and Doritos needed so much attention they asked for your individual involvement. If a company whose ads …
January 17, 2013
By Paul Peavy
To start with I have to own my part of the mistake. We had gotten in the habit of leaving hotels without checking out and checking the final bill. A lot of hotels give you that express checkout bill that appears that the checkout fairy slips out …
