Sound Off

How To Make Fun Runs…Fun!

By Paul Peavy

I read a recent SportsEvents article about the sports commission in Louisville, Ky., adding lots of  “Fun Runs” to their inventory of sports events, and I started to wonder what really makes these runs so …

Baton Rouge is home to big plays and bigger hospitality

Full of hidden local gems and centrally located in Louisiana, Baton Rouge is the perfect city to explore the eclectic culture of this amazing state. Beyond the world-class venues, attending a sports tournament or event here is an immersion in the best of Louisiana’s flavors, personality, and …

The Deal With Swimmers…A Parent’s Perspective

By Paul Peavy

Since our July issue cover story features swimming I thought I’d talk about swimming from my personal perspective of a dedicated teenaged swimmer whose friends are all dedicated teenaged swimmers, thus making many of my friends parents of dedicated teenaged swimmers.

The first bonus for …

Want To Be A Better Leader? Make These 3 Pledges!

By Jon Schmieder

Nineteenth century women’s rights activist Margaret Fuller once said, “Men for the sake of getting a living forget to live.”

As sports event industry professionals we have all worked long hours, slept in our offices, and at times lost track of taking care of ourselves. We need …

Building Momentum By Bringing The Right People Together

By Paul Peavy

One of my jobs is working as a therapist with low-income kids. One of my hobbies is competing in triathlons. When I thought about these things, I never could envision—and I’m paraphrasing George Costanza of Seinfeld fame, here—my two worlds colliding.

I am very interested in helping …

Not Sure Where To Begin? Just Get Started

“The way to get started is to quit talking and begin doing.” —Walt Disney

By Paul Peavy

Many of you have been meticulously planning sporting events for years. Always focused on what is placed where and when for optimal pleasure, performance and customer satisfaction. Let me take you to an event …

Clean Slate…How To Preserve The Integrity Of Your Event

Blog By Paul Peavy

In honor of Mother’s Day, I’m going to tell you something your mother probably told you a time or two…please pick up after yourself.

This advice applies not only to your messy room or office but also to your event. How well you clean …

Ironman’s Brand Success…Ideas For Your Events

In November, my wife completed her fifth Ironman triathlon and I completed my third. To get it out of the way, yes, she beat me by about five minutes. I have to add that I beat her by five minutes last year.  So next year, game on girl!

The Superbowl Of Making Super Connections!

By Paul Peavy

The Super Bowl is the largest media event in the world! So what do sponsors need to boost attention? Apparently individual attention from you.

Yes, Pepsi, Pizza Hut, Papa John’s, and Doritos  needed so much attention they asked for your individual involvement. If a company whose ads …

Why You Need To Get To Know Hotel Managers

By Paul Peavy

To start with I have to own my part of the mistake. We had gotten in the habit of leaving hotels without checking out and checking the final bill. A lot of hotels give you that express checkout bill that appears that the checkout fairy slips out …

5 Ways To Cultivate & Keep Volunteers

Cultivating Volunteers

5 Surefire Strategies For Successful Recruitment & Retention

By Selena Chavis

Seasoned sports events planners know that the success of any event hinges on its volunteer base. Many amateur sporting events are run exclusively by volunteers, and even some of the largest sports governing bodies often don’t have …