MADISON, Wisc. — Ellie Westman Chin has been named the new president and CEO of Destination Madison.
Chin succeeds Deb Archer who is retiring after more than 25 years at the convention and visitors bureau.
Chin was the president and CEO of Visit Franklin (Tennessee) since 2014.
During her time in Franklin, Chin spearheaded development initiatives that included the creation of the Williamson County Sports Authority. She is a member of the U.S. Travel Association Board of Directors, Destination International’s Foundation Board of Directors, the Tennessee Tourism Arts Commission, and the Williamson County Chamber of Commerce.