When most people think of professional wrestling, their minds immediately jump to global powerhouses like WWE or All Elite Wrestling (AEW). However, the world of professional wrestling is much larger and more vibrant than those big names. Across the country, independent wrestling companies—or “indies”—are cultivating the stars of tomorrow, and their grassroots approach offers venues and cities unique opportunities to host electrifying events with devoted followings.
At the forefront of this indie revolution is Seattle-based DEFY Wrestling, an organization that blends athleticism, storytelling, and a punk-rock ethos to redefine what wrestling can be. Rich Bocchini, DEFY’s play-by-play announcer, is deeply familiar with the independent scene and its unique appeal.
“Wrestling has transformed so much in the last 15 years, especially with the start of AEW, which brought real competition to WWE,” Bocchini says.
This shift has reignited interest in the sport, attracting younger, more diverse audiences. “There’s almost a punk
rock aesthetic to it,” he adds. “It’s DIY and inclusive, but without beating people over the head with it. It’s just who we are.”
prepares for action at Seattle’s Historic Washington Hall.
Cultivating authentic talent
DEFY’s authenticity resonates with a crowd that defies stereotypes. “Our fans are the same people you’d see at a craft brewery, a punk rock show, or a comic convention,” Bocchini explains. “It’s a merging of cultures that creates an incredible energy at our events.”
DEFY, in particular, has established itself as a hub for cutting-edge wrestling. Its shows often feature a mix of global stars and local talent, creating a dynamic roster showcasing various styles and personalities. This blend not only elevates the wrestling scene but also fosters community connections.
“Matching local talent with touring wrestlers helps get the local guys over and builds them up,” Bocchini explains. “For us, it’s about offering top-notch, highly athletic, and entertaining professional wrestling and creating competition that gets people noticed.”
The right place…
DEFY Wrestling has also played a significant role in reviving the wrestling scene in Seattle, a region Bocchini describes as a “black hole” for independent wrestling until 2017. For years, restrictive state laws made it nearly impossible to host events. That changed when DEFY’s founders successfully lobbied for reform, paving the way
for the company’s debut.
Since then, DEFY has become synonymous with Seattle’s wrestling renaissance, with historic Washington Hall at the center of its identity. “The building is part of our brand,” Bocchini emphasizes. “It’s an old-school dance hall with incredible character, and the atmosphere is amazing. For wrestlers and fans alike, it’s one of those places
you have to experience.”
Understanding the key elements of a successful partnership is essential for venues and destinations eager to bring indie wrestling to their communities.
A venue’s atmosphere and aesthetics are crucial. DEFY thrives in spaces with historic charm or unique architectural features that enhance the immersive experience. Locations like Washington Hall, with its vintage vibe and intimate setting, elevate the energy of the event.
“The venue isn’t just a backdrop,” Bocchini says. “It becomes part of the show, part of the experience.”
Accessibility is another critical factor. Venues with strong public transit connections and proximity to urban centers make it easier for fans to attend, ensuring packed crowds and an electric atmosphere. “It’s important that fans can easily get to the venue,” Bocchini notes. “We want the whole experience to be enjoyable, from the moment they leave home to the time they arrive.”
The right-sized capacity also matters. DEFY events typically thrive in venues with a capacity for around 1,000 people, creating an intimate but electric energy. “In a venue that’s too big, it’s easy to lose that connection,” Bocchini explains. “We aim to keep it intimate but dynamic.”
One of DEFY’s hallmarks is its integration of local talent. Pairing global stars with regional wrestlers not only strengthens the independent wrestling scene but also gives rising stars a platform to shine. “Indie wrestling is all about opportunity,” Bocchini says. “It’s a place for talent to grow.”
…and the right time
Another strategic advantage for indie promotions is their ability to schedule events around major wrestling spectacles. DEFY, for example, often ties its shows to marquee events like WWE’s Royal Rumble or Wrestlemania. “If WWE or AEW is running a major show, we’ll hold an event nearby,” Bocchini shares. “Fans are already traveling for those shows, and it’s a great way to get them to check out what we’re doing. It’s a win-win for us and the host city.”
Hosting DEFY Wrestling isn’t just about booking a wrestling event—it’s about creating an unforgettable experience that captivates fans, supports emerging talent, and elevates the profile of the venue or destination. As Bocchini puts it, “We’re not just putting on a wrestling show—we’re creating an event that people talk about for weeks. For venues, it’s about being part of something that leaves a mark.”
