Let Webcasting Take Your Events Global

By Paul Peavy

Maybe you’ve dreamed of your event going global. Maybe you’ve imagined yourself being interviewed as the greatest event organizer in your sport’s history. Maybe it’s time to quit dreaming and make your dream a reality.

Webcasts can give your event the global exposure you’ve dreamed of. You can even interview yourself if you want.

My daughter is a competitive age group swimmer, and her grandparents and aunts and uncles love watching her swim meets on The Florida Swim Network, http://www.floridaswimnetwork.com/.

They actually say they have started to understand the sport of swimming so much better since watching the broadcasts and listening to the commentators talk about the nuances of each event and the sport in totality.

We even enjoy watching her older teammates when they go to their championship meets. I can’t tell you the number of Facebook posts and e-mails I’ve seen saying, “We were yelling and cheering at the computer screen like we were there!”

In its simplest form you can do this with a passion, a video camera and some basic knowledge of technology.

Two guys from Australia, Mike Palmer and Dan Clenton, started www.ulti.tv with just such things. A passion for Ultimate Frisbee, a vision and some equipment.

They say have about $20,000 worth of equipment now but admit it could be done “with a couple of handy cams out of someone’s garage.” Clenton even admitted they were still actually working out of his garage.

The complexity and professionalism of their broadcasts can reach a cost of $500-$1,000 for each production, but that does not have to be where it starts for you.

As I said, we love watching my 14-year-old daughter and her teammates swim. I also have an older daughter who is captain of the Florida State University Equestrian Team, and I would love to be able to watch her ride when she is at far-away meets.

If it was me and I had an event I would call up a couple of my tech-savvy friends and see if they would be interested in “a little project.” Many tech geeks love the idea of a challenge and would probably go for it even if they knew nothing of your sport.

As with most things on the Web, making money off these things is a questionable issue. However, adding prestige and exposure to your event—or maybe setting the curve and trends for your industry—are a definite positive. Besides, you would finally get that interview about how great a sports event director you are broadcast all over the world (even if it is you interviewing yourself)!

Paul, a licensed psychotherapist and stand up comedian, competes in Ironman triathlons with his wife, Sherrie. Learn more about Paul at www.paulpeavy.com.