New Era Cap has agreed to a four-year extension to serve as an official sponsor of Little League Baseball and Softball through 2026.
“We could not be more grateful for the unwavering commitment from our partners at New Era Cap over the past two decades and are thankful to have the opportunity to continue to grow our relationship,” says Liz DiLullo Brown, Little League senior vice president and chief marketing officer. “As an industry leader at every level of baseball and softball, New Era Cap gives our Little Leaguers and fans the opportunity to look and feel like the true all-stars on and off the field, and we are excited to see what new opportunities this continued partnership allows us to accomplish in the future.”
Since 1994, New Era Cap has been supplying players at the Little League World Series with caps and in 2000 officially became a formal partner of the world’s largest youth sports program. Based on the design of those on-field caps and visors provided to each of the players, New Era Cap has also supported Little League fans with replica caps and other souvenir cap merchandise.
“At New Era, we value our roots while embracing the next generation of athletes,” says Tim Shanahan, New Era senior director of licensed products. “That’s what makes us so excited about extending our partnership with Little League Baseball and Softball–by supporting young athletes, we create opportunities for growth in leadership, confidence, and teamwork. New Era is proud to be part of the team growing the reach and impact of the sport nationally and globally.”
In addition to their support as the official on-field cap of the Little League World Series, New Era Cap also provides fans at the Little League Baseball World Series and Little League Softball World Series FanZone. From customized games to unique gifts and pins with the purchase of one of their caps, New Era Cap provides families and fans with fun and exciting opportunities and products each year through this one-of-a-kind event activation. In addition to their efforts during tournament time, New Era merch can also be found within the World of Little League Museum and Official Store throughout the year.
