November 2009 Industry News

Industry News November 2009



NHL Team Launches Grassroots Marketing Efforts

LOS ANGELES—Grand Central Marketing has inked a deal with the Los Angeles Kings of the National Hockey League (NHL) to be the organization’s grassroots marketing agency of record for the current season. The partnership will be highlighted by a fully branded, interactive ice cream truck that will prominently feature the Kings’ logo and colors and will be equipped with flat-panel TVs featuring highlight reels, video games and more.

Cheerleading Causes Most Serious Sports Injuries

NEW YORK—Researchers from the National Children’s Hospital in Columbus, Ohio, found that the number of physical education-related injuries had jumped 150 percent in a decade, from an estimated 24,347 injuries in 1997 to 62,408 in 2007. Six sports accounted for 70 percent of injuries: running, basketball, football, volleyball, soccer, and gymnastics. Cheerleading was found to be the leading cause of catastrophic injuries—those usually involving spinal cord damage—among high school and college athletes.


Gulf Coast Hosts Sand Sports Festival

PANAMA CITY BEACH, Fla.—Copa Cabana Beach Soccer, based in Santa Monica, Calif., came to Panama City Beach Oct. 9-11 for the city’s inaugural Sand Sports Festival. The festival featured competitive sand sport events, including a beach soccer coaches clinic, a beach volleyball clinic and competition by the world-champion beach soccer team.

American Swimming Stars Take On European Select Team

COLORADO SPRINGS, Colo.—Team USA will take on the top swimmers from three European nations in the Mutual of Omaha Duel in the Pool, Dec. 18-19, at Manchester Aquatic Centre in Manchester, England. The biannual Duel in the Pool is a made-for-TV event, designed to showcase the sport’s most exciting swimmers in non-Olympic years. The event will be aired 2:00-4:00 p.m. EST Dec. 27 on NBC.


Texas Marina Honored

CORPUS CHRISTI, Texas—Corpus Christi Marina has received two awards from the Marina Association of Texas (MAT). The marina received MAT’s Marina of the Year and Clean Marina of the Year awards. The Marina of the Year award is presented in recognition of the outstanding way a marina operates and for what it offers, while the Clean Marina of the Year award recognizes exceptional efforts to keep the marina waters clean and in exceeding state and federal regulations for the proper storage of fuel and boat paint, sewage boat vacuum systems, storm water management and energy conservation.

Corpus Christi Marina also received MAT’s Clean Marina of the Year award in 2001.

In addition, Corpus Christi Marina was recognized by Marina Dock Age for exceptional achievement.


USA Rugby Offers Coach Certification Workshops

BOULDER, Colo.—USA Rugby’s Coach Development Department continues its fall certification workshops, which began in September. The workshops, “Introducing Rugby” and “Developing Rugby Skills,” will be held in November in Hingham, Mass., Sacramento, Calif., and St. Louis.
Coaches are required to attend USA Rugby’s “Introducing Rugby” course prior to “Developing Rugby Skills.” A test-out option is also offered to coaches who feel they have enough background, skills and knowledge to jump directly into the “Developing Rugby Skills” workshop.

For more information or to register for a workshop, visit

Procter & Gamble Agrees To Olympic Sponsorship

COLORADO SPRINGS, Colo.—Procter & Gamble has become an official sponsor of the U.S. Olympic teams for the Vancouver 2010 Winter Olympics and the 2012 Summer Games in London. Terms of the sponsorship were not released, but deals with companies this size usually are worth $15 million, according to the U.S. Olympic Committee.

NuRock Soccer Holdings Purchases USL

TAMPA, Fla.—NuRock Soccer Holdings LLC has acquired United Soccer Leagues (USL) from NIKE. USL is restructuring its executive management team following the acquisition. NuRock’s Rob Hoskins will serve as chairman, with Alec Papadakis as CEO. USL’s Tim Holt has been named president and USL Founder Francisco Marcos will transition to the position of president emeritus and senior director of international development.

IOC Re-Elects President Jacques Rogge

LAUSANNE, Switzerland—The International Olympic Committee (IOC) has re-elected IOC President Jacques Rogge by an 88-1 vote. Rogge was first elected at the 112th IOC Session in Moscow in 2001.

Rogge has outlined an “ambitious” second-term agenda to strengthen and improve the Olympic Movement, including implementing the recommendations of the recently completed XIII Congress.

In other IOC news, IOC members approved golf and rugby for inclusion in the 2016 Olympic Games. They were voted on separately in alphabetical order of sports and received a simple majority vote. The result of the first vote, for golf, was not revealed until after the vote for rugby. IOC President Jacques Rogge declined to vote.

In addition, the IOC has extended its current partnership with Omega through 2020.