Publix Sports Park Welcomes Mike Higgins as General Manager

Mike Higgins is the new general manger of Publix Sports Park in Panama City Beach, Fla.
Mike Higgins is the new general manger of Publix Sports Park in Panama City Beach, Fla.

PANAMA CITY BEACH, FLA. – Visit Panama City Beach, in a partnership with Sports Facilities Companies, has chosen Mike Higgins to lead the Publix Sports Park complex team.

Higgins brings a wealth of sports administration knowledge to his new role, most recently serving as director of championships for the National Association of Intercollegiate Athletics (NAIA) in their national office in Kansas City. While at the NAIA, Higgins led initiatives to improve student-athlete experience at national championships and he oversaw the NAIA Men’s Basketball Championship serving as tournament director, greatly improving the financial viability of the event. Higgins career in sports also included serving as general manager of minor-league baseball teams and spearheading the return of Triple-A baseball and professional soccer to Portland, Ore., with a nearly $40 million renovation of the downtown stadium.

“Publix Sports Park will benefit greatly from the variety of sports leadership positions that Mike has served in during his three decades in sports administration,” says Jack Adams, account executive at Sports Facilities Companies. “Mike will be able to excel as general manager based on his expertise in all aspects of running a large complex like the Publix Sports Park, including financial oversight, supervision of construction projects, fostering sponsorships, and developing marketing and public relations.”

About the opportunity to lead Publix Sports Park, Higgins adds, “I am honored to represent this exceptional facility, Publix Sports Park, and very excited about the future opportunities as we embark upon the new indoor complex.”  Higgins continued, “I am excited to continue to cultivate our partnership with Visit Panama City Beach and I am confident that we will continue to grow sports tourism and local programming at the park.”

Publix Sports Park features 13 rectangular fields including nine with artificial surfaces and two championship fields. The flexible design allows for soccer, lacrosse, rugby, football, and flag football, as well as baseball and softball to be played. A $41 million indoor sports complex, recently approved by the Panama City Beach Tourist Development Council, will be added to the complex in 2023.