Raleigh Looks to Expand Status as Esports Event Destination

RALEIGH, N.C. – The Greater Raleigh Esports Local Organizing Committee (GRELOC) is expanding efforts to continue its leading position as a premier destination for Esports events and productions.

This comes on the heels of live and virtual Esports events driving millions of dollars in economic impact, thousands of jobs, and academic, corporate, and economic development collaboration with Red Hat, ESL, Ubisoft, Wake Tech Esports, NC State, Pepsi, Celito.net, and more.

To showcase the advancements made over the past few months to advance Greater Raleigh’s position as a premier destination, GRELOC is launching a new website and showcase video as a direct result of the ongoing strategy it has developed with esports advisory firm Subnation Media.

“The GRELOC has seen tremendous success in hosting esports events here in Raleigh prior to and even during this pandemic,” said Loren Gold, executive vice president at Visit Raleigh and GRELOC co-chair. “We’re excited to build off the momentum we’ve generated, bring on new partners such as Red Hat, and showcase Raleigh’s collaborative arts, technology, and gaming communities all through these new initiatives.”

In an effort to beautify and advance the vitality of the city by bringing public art into the forefront of everyday residents’ life, GRELOC has also partnered with Red Hat and Downtown Raleigh Alliance to develop a creative art installation in the city’s downtown that will incorporate augmented reality technologies and interactive features. The mural will be funded through a gift from Red Hat and a matching impact grant awarded to the Downtown Raleigh Alliance through the City of Raleigh Office of Economic Development and Innovation.

The artist selected for completing this mural is Taylor White, a Raleigh native and local who has a deep history in creating captivating street art. The theme of the artwork will include a collage of characters, scenes, hardware, and elements that are found and used in a multitude of game genres and titles played, watched, and made in Greater Raleigh. The location of the art installation has yet to be announced, and the mural is expected to be completed by spring 2021.

“The momentum Raleigh has experienced since Red Hat opened our doors more than 27 years ago is exciting. It’s solidified itself as a great place to live, work, and play, full of growing businesses, college and universities, and innovative culinary scene, and robust entertainment options, including esports,” said Leigh Day, vice president of marketing communications and brand at Red Hat. “We’re proud to support the creation of this lively mural that will pull together many of the elements that make our community so unique.”

For those interested in supporting GRELOC’s efforts to attract and support gaming and Esports programming in Greater Raleigh, reach out to etomasi@raleighsports.gg.