GULF SHORES, Ala. — Russ previously served as director of sales for the Gulf Shores & Orange Beach Sports Commission.
“Michelle is a lifelong Gulf Coast resident, and after many years working for the sports commission, she is taking on a well-deserved role where she can expand her skillset and further share her passion for Gulf Shores and Orange Beach,” said Beth Gendler, CEO of the organization. “We look forward to Michelle’s fresh ideas to grow sports, meetings and international business to increase the economic impact along Alabama’s beaches, improving residents’ quality of life and visitor experiences.”
Russ will oversee sales for the meetings, sports/events and international markets. The sports commission works with sports and event planners to bring athletic and leisure events to the destination that generate overnight stays and showcase Alabama’s beaches.