ALBUQUERQUE, N.M – HBC Event Services, a leader in sports travel management, has hired Suzanne Cecil to lead the organization’s sales initiatives.
In her role as executive sales director, Cecil will be tasked with developing the chief marketing and sales strategies, managing the sales team, and driving product development. In this key leadership role, she will help guide the overall relationship and business development for HBC going forward.
“Strong partnerships are at the heart of our services. Our positive relationships and industry reputation are built on collaboration, communication, and trust,” said Nic Collins, executive vice president and COO. “With Suzanne in this role, we will further elevate our profile with sports events rights holders as well as destinations around the country. She knows our product, having worked with HBC in her previous roles with Adrenaline Lacrosse and Visit Mesa. She’s going to play a vital role in how HBC strengthens its position in our industry.”
Cecil joins HBC from Scottsdale, Ariz., where she worked with Visit Mesa for the past four years as director of sports.
“I am thrilled to start a new challenge with HBC Event Services and excited to contribute to the growth of the company,” Cecil said. “As a previous event director as well as the sales director for a destination marketing organization, I understand the important role a housing partner plays in effective event planning. I am fortunate to join such a well-respected company that prides itself on top quality service and putting the needs of our clients and hotel partners at the forefront of everything we do.”
Cecil is an undergraduate of College of William & Mary in Williamsburg, Va., and holds a master’s in political science from Temple University. She is a member of the Sports Event and Tourism Association as well as a member of Women in Sports & Events.