Tag Archives: fitness

Youth and Local Sports Still Need Our Help

By Sherri Middleton

As sports have slowly been able to return to play in many communities across the country, the pause in play which started in March when the pandemic swept our country and the world has continued to leave its mark.

            Many organizations, national governing bodies (NGBs) and even …

Sports Tourism Matters

By Sherri Middleton, Executive Editor of SportsEvents Magazine

In May, VISIT Milwaukee released its final data from the Wisconsin Department of Tourism indicating strong growth in the tourism market for 2019.

Direct visitor spending totaled $2.2 billion.

The West Michigan Sports Commission (WMSC) announced that they had hosted the most youth …