Tag Archives: rebrand

Round Rock Unveils New Tourism Brand

ROUND ROCK, Texas — The City of Round Rock Sports Management and Tourism Department unveiled a new brand promoting the city as a sports tourist destination and a destination for business and leisure activities. “Go Round Rock!” is the new tourism brand reflected in the logo and can be used with or without the “Sports Capital of Texas” tagline.

Greater Raleigh: 20 Years of Sports Event Tourism

In 1998, the Greater Raleigh Convention and Visitors Bureau established a sports marketing department. Fast forward 20 years and the department has grown from a staff of one to five and is now known as the Greater Raleigh Sports Alliance (GRSA), following a rebrand in 2012. The results of its …