Tag Archives: sports event

Three steps to creating a buzz-worthy media strategy

By Richard Finn

Here is any host’s worst nightmare. You throw a party and nobody comes. You have everything ready. The music, the catering and the venue, it’s all in place.

It could happen to any event organiz- er. Sure, you would still get the friends of your participants and …

You Gotta Know When—And How—To Fold ’Em!

By Paul Peavy

Sometimes ya’ just gotta know when to fold ‘em. I help run The Mac Crutchfield Foundation, which provides college swim scholarships and donates to Special Olympics.

The foundation was organizing a new and exciting fun run, but the crowd was not responding, and we …