February 1, 2018
Visit Virginia’s Blue Ridge Announces the Formation of VBR Sports
“We are upping our game,” said Landon Howard, President of Visit VBR. “Developing a stronger, regional sports identity under the direction of a new VBR Sports Council along with a Director of Sports Development will allow our five localities to attract far more diverse sporting events and grow the region’s travel and tourism industry.”
VBR Sports will focus on presenting the entire region as a desirable place to host a multitude of new sporting events that will provide for a superior athlete and fan experience.
VBR has experienced tremendous success in attracting sports tourism with this segment of the VBR tourism industry generating 69% of the overall group business.
VBR Sports plans to continue attracting youth sports as well as adult amateur sports.
“The combination of youth, amateur, and collegiate level events opens the door to bidding on more diverse sports opportunities. This builds on our reputation to successfully host championships and tournaments started by the City of Salem and brand VBR Sports as a premier sports destination nationally,” commented Bree Nidds, Director of Sports Development for VBR Sports.