Sound Off

Swim, Bike, Run, Wed: Couple to tie the knot at Alabama Coastal Triathlon

By Ally Dorrough • Gulf Shores & Orange Beach Tourism

GULF SHORES AND ORANGE BEACH, ALA. – The Brett/Robinson Alabama Coastal Triathlon is set for Saturday, Sept. 12 with a 1.5K swim in the Gulf of Mexico, 40K bike ride, 10K scenic run and a special twist at the finish …

Sports Organizations As Social Activists: They’ve Long Been Players

By T. Wayne Waters

Just this year we’ve seen very public responses by major sports organizations to “hot button” social/cultural/political issues. The potential interplay between gay rights and religious freedom that arose in the legislative processes of Indiana and Arkansas around the time of the NCAA Final Four tournament prompted …

4 Ways To Grow A Great Relationship With Your Sports Venue

By Bruce Knittle

Among a sports event planner’s numerous responsibilities, having a positive relationship with the host facility has to rank very high. How this association develops often determines whether an event will be successful. There are certain approaches an event planner can employ to further this process along. The …

S.P.O.R.T.S. Contest Time — Official Rules

As registration deadline approaches for S.P.O.R.T.S. 2015 – The Relationship Conference, the SportsEvents Media Group is launching a four-week contest on our Facebook page. We’ll post a new photo each week from past events and ask our fans and followers to caption the photo via Facebook comment. Deadline for comments/captions …

Help Your Sponsors Tap Into The Passion Of Sports

By Marcia BradfordHere’s some great news: North American corporations and foundations are spending billions of dollars each year to sponsor sports events.

According to IEG, a Chicago-based firm that specializes in research and consulting related to event marketing, North American sponsorship spending totaled $20.6 billion in 2014 and is expected to …