Sound Off

Sports Organizations As Social Activists: They’ve Long Been Players

By T. Wayne Waters

Just this year we’ve seen very public responses by major sports organizations to “hot button” social/cultural/political issues. The potential interplay between gay rights and religious freedom that arose in the legislative processes of Indiana and Arkansas around the time of the NCAA Final Four tournament prompted …

Baton Rouge is home to big plays and bigger hospitality

Full of hidden local gems and centrally located in Louisiana, Baton Rouge is the perfect city to explore the eclectic culture of this amazing state. Beyond the world-class venues, attending a sports tournament or event here is an immersion in the best of Louisiana’s flavors, personality, and …

4 Ways To Grow A Great Relationship With Your Sports Venue

By Bruce Knittle

Among a sports event planner’s numerous responsibilities, having a positive relationship with the host facility has to rank very high. How this association develops often determines whether an event will be successful. There are certain approaches an event planner can employ to further this process along. The …

S.P.O.R.T.S. Contest Time — Official Rules

As registration deadline approaches for S.P.O.R.T.S. 2015 – The Relationship Conference, the SportsEvents Media Group is launching a four-week contest on our Facebook page. We’ll post a new photo each week from past events and ask our fans and followers to caption the photo via Facebook comment. Deadline for comments/captions …

Help Your Sponsors Tap Into The Passion Of Sports

By Marcia BradfordHere’s some great news: North American corporations and foundations are spending billions of dollars each year to sponsor sports events.

According to IEG, a Chicago-based firm that specializes in research and consulting related to event marketing, North American sponsorship spending totaled $20.6 billion in 2014 and is expected to …

Three steps to creating a buzz-worthy media strategy

By Richard Finn

Here is any host’s worst nightmare. You throw a party and nobody comes. You have everything ready. The music, the catering and the venue, it’s all in place.

It could happen to any event organiz- er. Sure, you would still get the friends of your participants and …