Inside the world of cheer and dance
April 8, 2026
Growing participation, high-energy events, and strong partnerships with destinations are helping competitive cheer and dance become a powerful force in sports tourism.
Sports Reports
Frisco, Texas, is Built for the Big Leagues
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Frisco, Texas, is Sports City USA. Here, business and sports are a winning combination, creating unparalleled opportunities.
How the shot clock saved basketball
April 7, 2026
Learn more about how the shot clock in basketball fundamentally transformed the sport.
Expert advice from youth basketball event planners on how to build quality programs
March 24, 2026
Here are eight practical lessons from two leaders working on different sides of youth basketball that planners in any sport can apply.
The big push: Field hockey is ready to go prime time
March 23, 2026
Behind the scenes, organizers and club leaders say the sport’s growth has forced rapid evolution in how tournaments are designed and managed, turning field hockey weekends into complex, high-volume events. If you’re a planner who wants to get in on the action, here’s what you need to know.
She Shoots, She Scores: Girls’ and women’s hockey redefined as participation and access expand nationwide
January 21, 2026
As participation expands and access improves, organizers, leagues, and community programs are redefining what’s possible for girls’ and women’s hockey nationwide.
How America’s top Nordic ski races combine competition and community
January 20, 2026
To get a clearer picture of Nordic skiing’s momentum, we’re taking a closer look at three standout events that embody the sport’s growth and spirit: the iconic American Birkebeiner in Wisconsin, the community-powered Tour of Anchorage in Alaska, and the scenic Ski to the Sun in Washington.
Sure Shot: Archery’s growing popularity creates new opportunities for sports event planners
November 23, 2025
When Katniss Everdeen used a bow as a survival tool in the popular Hunger Games book and movie series, it did more than capture the attention of readers and viewers. Along with other pop culture characters such as Marvel’s Hawkeye, DC Comics’ Green Arrow, and Legolas from Lord of the Rings, Everdeen helped propel the popularity of archery as a sport.
On The Button: Inside the strategy, skill, and selection process behind Team USA’s push for Olympic curling glory
November 18, 2025
With the Winter Olympics set for early 2026, the USA Curling team is hard at work shaping its national program, where precision, teamwork, and strategy will come together to ideally produce victory on the ice.
Our favorite baseball movies
October 10, 2025
With the World Series happening this month, baseball fans have no shortage of on-screen action to watch. But what do they do in between games or when the winner is finally crowned? Watch baseball movies, of course! From dramas to comedies, there are a lot of great choices to pick from. Here are some of our favorites. –The Editors
Top 10 tips for hosting a successful rowing regatta
September 18, 2025
For most people, the word “rowing” might bring to mind Ivy League rivalries, Olympic glory, or the recent George Clooney-directed film The Boys in the Boat. But for the communities that host regattas across the country, rowing is far more than a niche sport—it’s a growing opportunity for thousands of athletes, parents, and spectators to travel each year to race, cheer, and spend.
