PHOENIX, Ariz. –The Huddle Up Group (HUG) of Phoenix, Ariz., and Canadian-based EventConnect have finalized a technology partnership aimed at supporting sports event planners.
Effective immediately, the partnership will integrate HUG’s Sports Tourism Index + Scout, a tool developed to help destinations evaluate their position in the sports tourism market, with EventConnect’s travel platform focused on team sports.
“We have worked with the team at EventConnect in the past and know the great value they give our industry. Formally aligning with them through our two technology platforms is a win-win for the entire sports tourism marketplace,” HUG founder and CEO Jon Schmieder says of the partnership.
EventConnect president Eric Vardon echoed the value of this partnership.
“HUG and EventConnect share similar values of always looking to provide additional value and benefits to event owners and destinations. By integrating our platforms, we will continue to provide more great resources to our partners,” he states.
More than 450 sports organizations utilize the Sports Tourism Index + Scout. The searchable event database includes more than 5,800 facilities and more than 1,300 events, while EventConnect is a rapidly growing team that services more than 4,000 events annually across 800 cities, 25,000 hotels, and 350 partners.
