PORTLAND, Ore.—Sports ETA president and CEO John David named Marissa Werner, director of sports Milwaukee at VISIT Milwaukee, as the 2025 Sports ETA Woman of the Year. The award recognizes exceptional leadership, innovation, and commitment within the sports events and tourism industry.
Werner launched Sports Milwaukee, a division of VISIT Milwaukee, and is now leading it to position Milwaukee as a destination for sporting events. Under her leadership, Milwaukee has successfully hosted and secured a number of high-profile events, such as NCAA Men’s Basketball Championships, PGA Championships, USA Triathlon Age Group National Championships, and USA Volleyball 18s Girls National Championships among many others. These events generated both economic impact and local pride.
“Marissa Werner’s recognition as Sports ETA’s Woman of the Year is a testament to her incredible passion for health and wellness in our community, as well as her relentless dedication to bringing world-class sporting events to Milwaukee,” says Peggy Williams-Smith, president & CEO of VISIT Milwaukee. “We are so proud of her and grateful for the impact she continues to make—not only on our city but across the entire sports tourism industry.”
Werner is widely respected for her strategic vision, commitment to inclusivity, and tireless energy in growing Milwaukee’s sports landscape.
“Marissa embodies the spirit of this award,” says John David, President & CEO of Sports ETA. “She’s a dynamic leader who’s shaping the future of sports tourism through innovation, collaboration, and passion. We’re thrilled to recognize her outstanding contributions to our industry.”
